Cindy Mason - marketing communications · business development · relationship management

brand development / project management / website

rebranded and repositioned WDVending’s WrigleyVending program to support their U.S. market launch, providing project management, business consulting, strategic and creative direction, and copywriting to develop a new corporate identity, website, direct marketing, and launch communications plan, as well as assisting with overall marketing strategy and prospect identification: download sample (11 mb).
updated branding and key messaging for Manitou Investment Management, a private wealth management company, providing project management, strategic and creative direction to develop a new website: www.manitouinvestment.com.
rebranded MDS Capital to Lumira Capital, providing project management, strategic and creative direction to develop a new website, including key messaging, launch communications plan, web and media release copy – a successful launch, generating positive industry response, key trade release pick-up and a 100% increase in website visits. Recent work includes creative direction and content development for their new landing page: www.lumiracapital.com.
revitalized an established executive seminar series targeted to financial sector C-level players for a North American provider of professional seminars and conferences, providing direction to rebrand dated creative, reposition the series and generate sponsorship revenue, based on sector research and expanded target audience definition: download sample brochure.

developed research-based, prospect-tailored RFP and RFI responses for a Canadian legal services provider, a creative communications and design consultancy, and a major financial services provider, responsible for format redesign, research, competitive analysis, messaging, and copywriting – resulting in significant increases in success rates.
successfully launched OpteMall, a broadband network targeted to financial institutions and retailers, handling product development, marketing and opportunity analysis, financial projections and pricing – working closely with clients, internal and external operations, systems and telecom personnel, service delivery partners, and outside suppliers.
successful relaunch of the Royal Bank Affinity Visa Card program to consumers and associations, responsible for program-wide operations and systems enhancements, and association-specific promotional plans, including direct marketing – working closely with internal marketing, systems and operations personnel, clients, industry associations, and external suppliers.
launched Sustainable Urban Solutions, a streamlined legal and advisory service to facilitate urban growth and development offered by a major Canadian legal services provider, responsible for creative direction, product definition, research, copywriting, and media release – a well-received launch, resulting in key trade pick-up and positive industry response.