marketing
communications
business
development
relationship
management
project
management
A Toronto-based consultant and project manager with 15 years of marketing, communications, business development and relationship management experience, Cindy Mason has assisted many national and North American private, public and not-for-profit organizations with the development and execution of integrated marketing and business development plans aligned to business objectives and financial targets.
Versatile, strategic and analytical, Cindy's academic credentials include an MBA in finance and accounting as well as an undergraduate degree in economics.
Cindy’s target sector expertise includes: consumers and practice area professionals; commercial, corporate and not-for-profit; professional services providers, associations, retailers and government agencies; integrated media and event management; financial institutions, venture capital partners and other members of the investment community.
Her corporate/client experience includes: Cadillac Fairview, Carousel Group, Downtown Yonge BIA, Fraiman Design, Gowlings, Green$aver, Insight Information (ALM), Laura Arsie Photography, Lumira Capital, Manitou Investment Management, Quebecor Media, Retail Council of Canada, RBC Dexia, Royal Bank, ScotiaBank, TD Canada Trust, TELUS, Visa Canada, VividThinking, WDVending, and YMCA of Greater Toronto.
Cindy's personal passions include travelling, cycling around town and volunteering.
Ongoing curiosity about what drives the human condition has led Cindy to pursue part-time studies in psychology at Ryerson University's Chang School of Continuing Education where her course work includes an interesting take on ethical leadership: Do bad bosses matter?
Cindy recently completed a contract with the YMCA's Learning Opportunities Program to design and deliver workplace-focussed essential skills training as part of a pilot program funded by the Ministry of Training, Colleges and Universities. The pilot outcomes were very positive, either meeting or exceeding all required objectives. Cindy is also pleased to be continuing with Ryerson University as an instructor where she will be teaching a course on marketing metrics and analysis for the Spring/Summer 2012 session.