marketing
communications
business
development
relationship
management
project
management
marketing / brand management / client management
development of strategic marketing plans aligned to business objectives; creative direction and agency management; identification of business and target customer development opportunities; development of tactical sales and promotional tools such as print and digital collateral, including direct marketing; secondary and primary market research; marketing and creative team management; relationship and key account management
business development / product management / commercialization
trend, market, opportunity, competitive, financial and gap analysis; budget, business case and business plan development; product/service launches, including test markets and pilots; proposal (RFP/RFI) development; inside sales team management, including lead generation
media relations / communications / events
development of key messages, media lists, media releases and editorial content; copywriting for internal and external audiences, both for print and web, including sales and marketing collateral, direct marketing, newsletters, bulletins, training materials and client manuals; development and management of proprietary and industry events targeted to senior and executive management
project management
large and small scale, internal and external, budget and timeline accountability, development of technical and logistical specifications; operational, technical, field and creative team management
website / CRM / database
website development, including site architecture, content development, creative direction and project management; CRM and database management, including content development